《经济学人》：印度奶牛交易可线上完成？
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CattletradingMoowiththetimesIndiancows(andbuff.aloes)aregoingonlineAnewbreedofstartupswantstoformalisecattletrading[Paragraph1]SIXCOWSmunchondrygrassinabarninVajeghar,avillagesomefivehoursfromMumbai.AjayShilimkar,adairyfarmer,beamsasheintroducesthemtoyourcorrespondent.One,namedLaali,ishismostrecentacquisition.“ShelistenstowhatIsay.Idon’tneedastick,”hesays.Laalimoostriumphantly.[Paragraph2]Untilrecently,MrShilimkarwouldhavegonetooneofIndia’smanylivestockfairsinsearchofanewbeast.ButhefoundLaalionAnimall,acattle-tradingplatform.Theseller,wholistedherfor45,rupees(),livedjust20kmaway.MrShilimkarreckonshesavedatleast10,rupeesthatwouldotherwisehavegonetoamiddleman.[Paragraph3]MrShilimkarisamong75mdairyfarmersinIndia,andLaalioneofmcows(thereareanothermbuffaloes).Thedairyindustryisworthbnandproducesafifthoftheworld’smilk.Enticedbytheprospectofjuicymarginsfromformalisingahighlyfragmentedmarket,manystartupshaveemergedinthepastfewyears.The